Social media branding helps you connect with your target audience in an optimal way, build loyalty, and persuade transactions...all through the way you present your brand!
Social media branding builds brand awareness across all platforms and is absolutely essential for making your brand relevant and recognizable. By presenting your brand consistently on social media, you can build trust with a network of people who are interested and eager to buy from you...turning fans into loyal customers.
Branding also helps establish what you stand for as a business! The colors, the images, and the voice you use when posting on social media triggers a certain response in potential customers. We’ll get into this below.
We’re breaking down 8 crucial steps to begin branding your business - from thinking & writing, to taking action:
THINKING & WRITING
1. Your Identity
Know your business. Ask yourself the (sometimes) hard questions: What defines your business? What separates you from your competitors? What are you looking to achieve with what you’re selling? What are some key words you’d like to be used to represent your brand? It may seem tedious but the clearer your brand identity is to you, the better you’ll be able to represent it online.
2. Your Audience
Based on what your business offers, who’s your ideal audience? For example, if you’re a new car dealership, your target audience isn’t going to be under the age of 16...it probably isn’t even going to be under the age of 21 (given that these kids are probably in college and most likely can’t afford any major purchases). Keep in mind that not all social media platforms may be necessary for your brand. For example, a car dealership should probably have a Facebook but maybe not a TikTok. The type of social media platforms you position your brand on may depend on the platforms average user age.
The key isn’t to just know your audience, but understand them; their purchasing mind. Put yourself in their shoes. Who needs a new car? Does location or local jobs have anything to do with car purchase? Knowing information like this allows you to take a more specific approach to your marketing efforts.
3. Your Content
The type of content you share on social media has the power to make or break your brand. One important aspect is that your content is consistent. If you’re a cruelty-free makeup brand, posting articles or blogs where relevant (ex: Facebook, Twitter, LinkedIn) may be something you do.
Video marketing is something brands should not disregard as the traffic from this content is expected to rise up to 82% in 2022. The catch with visual content is that statistics state you only have two seconds to capture a potential buyer’s attention. So it’s important to create strong content / videos that would stop the users from scrolling past your video.
Here are some types of content that make sense on each platforms, depending on your business: