Don't Be Bland: Step Up Your Social Media Brand & Content!

You might be a new brand or one that’s already established - either way you may have to improve or shake-up your brand as the times and trends change.

Marketers around the world often have to pivot, refresh, and adapt, especially with stay-at-home orders in place. Even Social Light has taken time to refresh our business Instagram!

Here are 10 actions you can take to step-up your social media:

1. Get Creative: Turn Limitation Into Innovation

Now’s the time to get creative and find new ways to connect (specially in Q1 and Q2 of 2020)! Finding creative ways to differentiate your brand from the rest is significant for not only branding and recognition purposes, but to also make it a habit to view challenges as opportunities to reinvigorate without pause.

Tips in creating connection online in critical times:

  • Listen, especially in order to stay relevant

  • Understand and present your value

  • Respond appropriately

  • Be solution-minded

  • Be of service

2. Use Social Listening

Piggybacking off of the above bullet points, social listening plays a significant role in strategy and content. Monitoring, data, and analytics are great tools in measuring your brand’s success and actions, but going one step further by listening to your audience can place a huge part in this as well. You’ll be able to anticipate your audience’s needs / desires before they ask for it.

You can learn more about your audience by changing the way you speak and the questions you ask:

  • Focus on the consumer: instead of saying, “how do we talk about this?” say, “how do consumers talk about this?”

  • It’s at your fingertips: utilize features like the ones on Instagram Stories (polls, questions, quizzes, and so much more) to better understand your current consumers / fans.

Revisit your topics and brand often to ensure you’re assisting your audience while staying authentic. Refine these to understand what worked before, what is working now and what will work next.

3. Dig In To Your Data

It’s all about the numbers, right? Right! But these numbers tell a story.

“Spending time analyzing numbers does not make you a data-driven company,

but rather, making decisions based on the data and sharing those insights