Social Media Updates: Changes to Instagram and Twitter

If you listen closely, you might be able to hear Adam Mosseri, the head of Instagram, whispering to his team about how Instagram will be changing in the near future. If you’re using Instagram, you’ll notice some changes in real-time. We’re discussing some changes to Instagram AND, for the first time in quite a while, Twitter.

Before we dive into what’s new as of July 21st, let’s review the changes that have come to Instagram in the last couple of months.

Head below to skip the recap, and see what’s new & coming up in the world of Instagram AND Twitter.


Caption Stickers

Instagram Stories has a new sticker. Using this closed captioning sticker on your videos is a great way to make your content more accessible for the hearing impaired (and they’ll soon be including a new “sound off” feature). While this is reason enough to use this effective new tool, using this sticker may assist in increasing your Story engagement.

(credit: @mosseri)

Insights Update

Insights for Instagram Lives, Reels, and New Reach Insights are here! Since Instagram now favors videos over photo content, these insights are going to be very important for you. (credit: @mosseri)

Instagram Like Counts

You can choose to hide your Like count on others’ posts AND your own posts (currently, you can only hide them on each post individually). The goal here is to improve mental health and a comparative and competitive mindset in relation to social media. Only time will tell how effective this is but, personally, I think this is a great idea. (credit: @mosseri)


Instagram Badges