Social Media Updates: Changes to Instagram and Twitter

If you listen closely, you might be able to hear Adam Mosseri, the head of Instagram, whispering to his team about how Instagram will be changing in the near future. If you’re using Instagram, you’ll notice some changes in real-time. We’re discussing some changes to Instagram AND, for the first time in quite a while, Twitter.

Before we dive into what’s new as of July 21st, let’s review the changes that have come to Instagram in the last couple of months.

Head below to skip the recap, and see what’s new & coming up in the world of Instagram AND Twitter.


Caption Stickers

Instagram Stories has a new sticker. Using this closed captioning sticker on your videos is a great way to make your content more accessible for the hearing impaired (and they’ll soon be including a new “sound off” feature). While this is reason enough to use this effective new tool, using this sticker may assist in increasing your Story engagement.

(credit: @mosseri)

Insights Update

Insights for Instagram Lives, Reels, and New Reach Insights are here! Since Instagram now favors videos over photo content, these insights are going to be very important for you. (credit: @mosseri)

Instagram Like Counts

You can choose to hide your Like count on others’ posts AND your own posts (currently, you can only hide them on each post individually). The goal here is to improve mental health and a comparative and competitive mindset in relation to social media. Only time will tell how effective this is but, personally, I think this is a great idea. (credit: @mosseri)


Instagram Badges

This is such a new feature that many accounts don’t have access to it yet...and it’s a little tricky to explain.

Here’s Adam Mosseri to give us a breakdown:

“We’re testing a native affiliate tool that’ll let creators find new products on checkout, share them with followers and earn commission for purchases they drive.

For creators who want to sell their own merch, we're making it easier to add an existing shop or open a new shop on your profile.

We’re giving creators new ways to make extra money for hitting certain milestones with Instagram badges and Facebook Stars.”

While the word “influencer” makes some people cringe (that’s what happens when you’re doing it right!), those same people are probably sticking up their nose at this new update. However, this is HUGE for influencers! Talent and true influence will be rewarded, possibly making it apparent who’s “fake famous.”

Sensitive Content Control

Many people were up in arms with this new update. I’m going to break down both sides:

Pro-Content Control

This is NOT censorship. This is giving you the OPTION to have more of a say in what you see. This is a great tool for those who: have more modest beliefs, have a hard time recovering from being triggered, have mental health concerns, are parents trying to shield their kids from inappropriate content, etc.

Con-Content Control

What is considered “sensitive content” from person to person is subjective. Plenty of art is considered subjective. For example, I believe nude art to be beautiful and have significant meaning and shouldn’t be censored.

However, someone may find it offensive based on several factors. People are also upset that “Limit” is the default setting (see image).

Keep in mind, this Sensitive Content Control feature is for your Explore Page. If you’re for it or against it, it probably depends on how you're using your Instagram account.

You can adjust this by going to your profile, tapping Settings > Account > Sensitive Content Control.


Twitter is finally getting a makeover! Although it’s not a big one, it’ll be interesting to see how it plays out.

(credit: @TwitterSupport)

Beginning on iOS phones, you’ll be able to upvote and downvote replies to Tweets. But don’t worry - your downvote is not public, and your upvotes will be shown as likes. This is currently being tested so we’ll see if it becomes official in the coming months.

“We're testing this to understand the types of replies you find relevant in a convo, so we can work on ways to show more of them.” - @TwitterSupport

Adding, “Some key notes about this experiment: This is just a test for research right now. This is not a dislike button. Your downvotes are visible to you only. Votes won’t change the order of replies.”


What do you think about all the new changes? Do you think some will have a positive impact on mental health in relation to social media? Or do you think it will ALWAYS be a dog-eat-dog digital world?

Let us know!