We’ve heard it too many times: “I spent $10,000 on this one social media company and they did NOTHING!” That’s why Social Light exists. While we’re a growing business, and it IS normal for costs (including labor) to increase as expenses increase, we’re here to set the record straight with our affordable packages…
...and all the dirty details about how to tell when you’re getting ripped off by a social media marketing agency.
Keep in mind, it’s not the price a company quotes you, it’s what they deliver at that rate. But it’s more than the cost-to-quality ratio that you should be looking out for. If you spot some red flags, it may be time for you to take control.
Before You Sign On:
How did this company reach out to you?
1. Professional email or message?
Unless the company found you on social media and you’ve provided no other way to contact you, if an agency or individual is reaching out via DM, it’s important to check them out. Even if they look legitimate, they may not be.
2. How are they speaking?
Are there grammatical errors? One, maybe two, small ones are fine if it’s through email. But if it’s broken sentences and incorrect grammar that would otherwise be common sense, they’re probably not worth your time.
Look up competitors' costs and what they deliver.
Costs from marketing agencies will definitely vary. However, there are plenty of marketing companies that charge much more than Social Light does and provides less to the client. This isn’t necessarily the problem. It’s when a similar-sized company is charging much more but providing less. Ask the agency for a cost breakdown.
At Social Light, we break down our costs for each service in your free marketing proposal, and in each invoice.
Do they have any case studies?
To be honest, they may not! But they should have no problem at least speaking to you about their previous work.
They won’t give away their company secrets or every detail on their methods, but they should be able to explain the basics of their process and provide you with some numbers. Keep in mind you may not understand some of the language so take notes in case you need to do some research after.
Check the contract
Contracts in general can be a little confusing but if you have questions, you should feel comfortable asking.
If you’re not comfortable with something in the contract, you CAN negotiate! We’ve done this for a few of our clients (who had been taken advantage of by previous social media companies) who needed a few clauses a bit more specific.
Do you have the option of being hands-on?
If the agency isn’t asking anything of you or asking for your approval without your sign-off on that, that’s a little fishy.
It’s YOUR brand. You should always have the option to be involved. However, keep in mind that you ARE hiring professional marketers. Legitimate agencies know what they’re doing so it's important to go with a company you feel you can trust.