So You Want to be an Instagram Influencer: Part 6, Reaching Out to Brands

With an ever-changing Instagram algorithm it can be difficult to predict what move to make, and when to make it. And that’s just if you’re a product or service-based brand on social media. If you’re an influencer (or working on becoming one), there’s a whole other set of rules you need to follow.


This sixth part of our multi-part blog series on becoming an Instagram influencer is focusing on how to reach out to brands for brand deals, and what you’ll need to get their attention! Here are some topics we’ll be covering:

  • Reaching out to brands

  • How to NOT reach out to brands

  • Scams & red flags


In regards to the information in this blog, we’re focusing on the main types of brand deals you’ll probably come across as you’re starting out as a nano- or micro-influencer:

  • Sponsored posts

  • Gifted posts

  • Brand ambassador programs



Reaching Out to Brands

If you’re feeling like this is turning into a full-time job...you’d be right! If you’re a dedicated content creator/influencer, this CAN be a full-time job. Most successful influencers spend 40-90 hours a week working on their brand, negotiating & emailing about collaborations, working on their media kits, creating content, editing photos & videos, studying the industry, and more.


You have the ability to be whatever level influencer you want to be! Whatever you decide, here are some things you definitely should know, expect, do and have on any level.


Here’s a look into how your conversation might go when reaching out to a brand:

  1. Your pitch email, with media kit (we’ll get to your media kit, below!)

  2. When they respond, ask if there is budget

  3. If they respond positively, send along the your rate for types of content

  4. They’ll most likely respond with a lower number, but don’t be afraid to negotiate! Offer a number in between your rate if you’re comfortable

  5. Request an agreement if they don’t send one

Social Light Tip: MixMax is a GREAT email integration tool that allows you to see when someone’s read your email. That way, you know when to follow up 48 hours later!