So You Want to be an Instagram Influencer: Part 5, Brand Deals

With an ever-changing Instagram algorithm it can be difficult to predict what move to make, and when to make it. And that’s just if you’re a product or service-based brand on social media. If you’re an influencer (or working on becoming one), there’s a whole other set of rules you need to follow.

This fifth part of our multi-part blog series on becoming an Instagram influencer is focusing on brand deals! Here are some topics we’ll be covering:

  • Types of deals

  • Ethical & authentic partnerships

  • Know what to charge

  • Reaching out to brands

  • How NOT to reach out to brands

  • Scams & red flags

We dive into the things you want to know and need to know - there’s an etiquette to reaching out to brands as an influencer, negotiating, and even rejecting deals.

Types of Deals

First, lets cover the types of Instagram brand deals that are out there:

  • Giveaways

  • Takeover

  • Affiliate marketing

  • Sponsored posts

  • Gifted posts

  • Brand ambassador programs


You can either host your own giveaway, or be a part of someone else’s giveaway. Either of these can involve partnering with brands or other content creators! Giveaway campaigns are mutually beneficial and can be lucrative for gaining followers, monetary compensation, or both, especially when you’re partnering with others or being a part of others giveaway.

If you’re hosting one on your own, check out this example of how @hannahmarieromero does her own little Starbucks gift card giveaways. These individual giveaways are usually kind & authentic, builds community with followers, but also helps you in return by encouraging engagement:

When you’re a part of a larger giveaway, other accounts will be involved. This is an example of what it would look like: