So You Want to be an Instagram Influencer: Part 3, Planning Your Content

With an ever-changing Instagram algorithm it can be difficult to predict what move to make, and when to make it. And that’s just if you’re a product or service-based brand on social media. If you’re an influencer (or working on becoming one), there’s a whole other set of rules you need to follow.

This third part of our multi-part blog series on becoming an Instagram influencer is focusing on planning your content ahead of time. Here are some topics we’ll be covering:

  • Branding vs. a cohesive feed

  • Using a content calendar

  • Pros & cons of using a scheduler

The most important tip when planning out your content is to stay on brand. Head over to our first blog in this series - Part 1, Branding - to get started! Here, we’ll dive a little deeper into strategizing your content & brand as a whole.

Branding vs. a Cohesive Feed

Yes, you can have a branded feed without it being cohesive!

Take a look at our image to the left to understand what we mean by that.

Trust me, we LOVE an aesthetically pleasing feed, but does it send a message?

Your Instagram is SO much more than the content you post. It’s why you post, who you’re speaking to, what you want people to feel, what you say, do you stand out...and a lot more...but it’s Monday and I have brain fog, and I think you get the point LOL.

You also can’t just post and let your content sit there! That used to work in the past but now it’s important that you create community on your page - find a way to connect with people - whether that’s through imagery, videos, your captions, your stories or, better yet, all of the above! Instagram is truly tuning into a content creator platform so...get creative! *star emoji*

We can’t stress this enough: if you haven’t read our first blog in the series, So You Want to be an Influencer: Part 1, Branding, this is where you need to start! We provide tips to set you up for success from the very moment you create your Instagram account (if you’re new to the ‘gram).

Using a Content Calendar

This is social media 101 for agencies like Social Light, and can definitely be helpful for you as well!

You can Google ‘content calendar’ and find free and paid templates or programs to help you plan out your social media content, or you can simply create your own with Google Sheets.

What a content calendar does is help you plan your content for the next 30+ days (that’s what we recommend). You’ll have data such as, the day and date your content should be posted, you’ll input the link to your content, and create your caption and hashtags all in one place. This saves you a LOT of time, helps so you’re not coming up with so-so captions last minute, and let’s you look ahead so you can post on the days and times that are better for engagement.

Here are a few examples of types of content calendars you could create yourself:

Pros and Cons of Using a Scheduler

As we mentioned in Part 1, Branding, if you’re a content creator / Influencer, we recommend setting up your account as a Creator account:

“Rumor has it, having a creator account is beneficial for people posting, well…more creative content. After all, your goal isn’t sales (like it would be with a business account) - it’s to CREATE!”

The only downside to having a Creator account? It’s often not compatible with some automatic schedulers. If you find a scheduler you like, go ahead and test your Creator account with it. If you end up having to post manually, that’s where the content calendar comes in handy! It’ll make posting a lot easier.

If you really want to have your content go out automatically, turn your account into a Business account and see if it affects your engagement! This is just a theory we’re vocal about, and is something we noticed with the majority of our clients.

When it comes to content schedulers, you can definitely find some free ones out there, but if you’re interested in getting reports and measuring your data (which we recommend if you’re looking to implement strategy for growth and higher engagement), you may have to pay monthly to get access to those.


Take a look at all of our blogs so far in this series, “So You Want to be an Influencer…?

Becoming an influencer - an effective one - is definitely not as easy as it was just 2 years ago! And quite honestly...that's fair!

Subscribe to our blog at the bottom of the page to be notified when Part 4 & Part 5 of our series, "So You Want To Be An Influencer?" drops! We'll be dissecting topics from shooting content & writing copy, to how to get brand deals!