So You Want to be an Instagram Influencer: Part 3, Planning Your Content

With an ever-changing Instagram algorithm it can be difficult to predict what move to make, and when to make it. And that’s just if you’re a product or service-based brand on social media. If you’re an influencer (or working on becoming one), there’s a whole other set of rules you need to follow.


This third part of our multi-part blog series on becoming an Instagram influencer is focusing on planning your content ahead of time. Here are some topics we’ll be covering:

  • Branding vs. a cohesive feed

  • Using a content calendar

  • Pros & cons of using a scheduler


The most important tip when planning out your content is to stay on brand. Head over to our first blog in this series - Part 1, Branding - to get started! Here, we’ll dive a little deeper into strategizing your content & brand as a whole.



Branding vs. a Cohesive Feed

Yes, you can have a branded feed without it being cohesive!

Take a look at our image to the left to understand what we mean by that.


Trust me, we LOVE an aesthetically pleasing feed, but does it send a message?


Your Instagram is SO much more than the content you post. It’s why you post, who you’re speaking to, what you want people to feel, what you say, do you stand out...and a lot more...but it’s Monday and I have brain fog, and I think you get the point LOL.


You also can’t just post and let your content sit there! That used to work in the past but now it’s important that you create community on your page - find a way to connect with people - whether that’s through imagery, videos, your captions, your stories or, better yet, all of the above! Instagram is truly tuning into a content creator platform so...get creative! *star emoji*


We can’t stress this enough: if you haven’t read our first blog in the series, So You Want to be an Influencer: Part 1, Branding, this is where you need to start! We provide tips to set you up for success from the very moment you create your Instagram account (if you’re new to the ‘gram).



Using a Content Calendar

This is social media 101 for agencies like Social Light, and can definitely be helpful for you as well! <