So You Want to be an Instagram Influencer: Part 1, Branding

With an ever-changing Instagram algorithm it can be difficult to predict what move to make, and when to make it. And that’s just if you’re a product or service-based brand on social media. If you’re an influencer (or working on becoming one), there’s a whole other set of rules you need to follow.

This first part of our multi-part blog series on becoming an Instagram influencer is focusing on branding. Here are some topics we’ll be covering in this article:

Branding Your Page


Ask yourself a few questions:

  • Do I want to inspire?

  • Do I want to go deep?

  • Do I want to have bright colors? Muted colors?

  • What’s my intention with my Instagram?

  • How do I want people to feel when they come on my page?

Answering these questions should help guide you towards what you want to do with your Instagram, the message you want to promote, what you want it to look like, and will also help you stay on brand throughout your journey to becoming an influencer.

STAYING ON BRAND IS SO IMPORTANT! Yes, you can totally evolve your brand if you change your mind, but no matter your brand, stay true to it.

After you establish your goals and whatnot, you’ll be able to label your brand.