Instagram has launched their latest feature right in the app: Instagram Reels. Think TikTok on Instagram.

Instagram is at it again.

With TikTok being an app where creativity is unlimited, is its future limited? Where can TikTok go? What happens if it changes hands? How can it expand? Those working behind the scenes at TikTok may be the only ones who have those answers, but Instagram is barging in with their latest feature: the similar-to-TikTok experience called Reels.

Let’s break down this latest Instagram feature and learn about what it could mean for the future of Instagram, content creation, brand promotion, the TikTok app, and more.

So What Is Reels?

In their latest blog post, Instagram says about Reels, “Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Similarities between Reels and TikTok:

  • The timer: you are able to time-out sound to the length of your video

  • Clip editing: ability to shorten a clip to desired length

  • Text: a variety of font styles and are able to time your text

  • Gaining followers: you can receive views from your followers & the Explore/For You page

  • Sound: you can use other peoples “sounds”

Differences between Reels and TikTok:

  • Music: In Reels, there seems to be more music options. Adding music to your Reels video is similar to how you’d add music to your Instagram story post

  • Effects: the filters with Reels, and other creative effects, are more unique, diverse, and on-trend

  • Timing: one downside to Reels is that you can only create 15-second clips, maximum. With TikTok, you can create up to 60 seconds

  • Alignment: Instagram actually had an alignment feature to make lining up transitions easier!

How To Use Reels

Let’s take this step-by-step. When you open Instagram, it immediately shows you your feed. All you’ll do is slide from the left side of your screen to your right - you’ll have accessed your Instagram camera. From there, you have the option for how you want to create: Live, Story, Reel. Tap and Reel and get creative!