LinkedIn Marketing For Your Business in 2020

With over 660 million members and professionals at your fingertips, LinkedIn is the #1 online professional networking platform. Why not take advantage of it?

If you haven’t used LinkedIn before, it’s the perfect platform to “manage your professional identity, build and engage with your professional network, and access knowledge, insights and opportunities.” Launched in 2003, it was originally used for job seekers and job posters but has since grown to be the most effective and powerful social media platform for building business relationships.

Due to connectivity and engagement increasing, LinkedIn has stepped up their game and provided a range of features to reinvent how people do business and network online.

Although LinkedIn is a necessary platform for professionals and businesses, many are unsure of how to successfully leverage the platform and their presence on it.

Take a look below to see our break down of how to market your business on LinkedIn in 2020:

1. Personal Brand: Posting

Let’s discover your personal LinkedIn brand. If you are an already-established business or individual, you may know your brand but now you need to make sure it’s consistent. If you’re a new business that does not yet have a brand, take a look at a previous blog post for branding tips.

A mistake that some people make when branding and marketing are combined is, they pitch their service rather than being of service. Or they become inconsistent with their brand by pitching something that they’re not.

If you’re authentic and consistent, you establish a brand that people that people come to know, like, and trust!

2. Personal Brand: Profile

Now that you’ve established what your brand is, let's focus on setting up your LinkedIn page. You’ll want to present your page in a way that resonates with the target audience you’re connecting with but is also true to you.

The first part of branding your page is the visuals: your banner and profile picture. A personalized professional photo is great for a banner! Anything of you with your team, giving a speech, receiving an award, etc. This visual will assist in building your credibility and help sell YOU. If people trust you, they’ll trust your business. For your profile picture, you’ll want a clean, high quality, inviting photo that gives people an idea of who you are.