Keep Your Business Relevant During Quarantine

Stay connected with your customers during these unprecedented times!

We’re breaking down how you can stay connected with your customers, let them know you’re still open or available to them, and encourage them to place orders with you.

1. Placing Orders

Let customers know they can still contact you to place orders! Stay active on your social media, maybe even more than you previously have been. Be sure to consistently provide your direct contact information so your customers don’t have to go searching for it. Make things as easy as possible right now to provide less-stress for your customers!

Here are some assets we’ve created for you to post on your social media to let your customers know you’re available to accept orders:

2. Shopping Online

Even though your storefront might be closed, you can still encourage customers to shop online! Don’t have an online store? You can easily set up a shop on sites like Etsy, or build your own website. When posting on social media, be sure to include links to your website or to specific items you are selling. Again, make it easy peasy, lemon squeezy!

Need help setting up shop on your own website? Social Light is here to help! After an initial call, we can send you a list of all types and how many assets we’d need (images, copy, logo, pricing lists, etc) so we can get you up and running FAST.

Here are some assets we’ve created for you to post on your social media to let your customers know your online shop is open and accepting orders:

3. Online Events and Appointments

If you’re more of an in-person business that offers group or individual appointments,

think about what this may look like if you took your business online! Keep in mind, if your appointment or class involves physical tools or objects, your customers may not have those available to them, but can you supplement those in an equal manner?

If you have to postpone or cancel an in-person event, try hosting a Live on Facebook or Instagram instead! Going Live is a great way to broadcast real-time video on Facebook with just your camera on a desktop or mobile device. You can even charge tickets to an online event through Eventbrite (Facebook’s ticketing partner)!

Things to do on Live:

  • Host a Q&A

  • Go live with someone and interview them

  • Showcase and explain your products and services

  • Teach your audience how to do something