Updated: Apr 6, 2020
Consumers are turning to the internet for...literally everything.
People don’t want to be (and shouldn’t be) putting themselves or their families at risk by leaving to buy groceries, entertainment, or other things for their home during this time, so they’re turning to the internet for...literally everything.
So how has this affected influencer marketing?
We know - and so do brands - that this is a sensitive time. Brands are using influencer marketing to stay a part of the conversation but not be the conversation. Whether they're your local esthetician or your community’s chain retailer or fitness center, brands are turning to influencers as a way of sustaining brand loyalty, affinity and purchase intent.
Anything that can be delivered, will be delivered; things we never would have considered to consistently order for delivery unless we were pretty financially comfortable or ill - and influencers are here to share this information with us. Some people hate on influencers, but you could argue that this is the time to pay attention to them, especially if you’re a follower / consumer. This is a strange time and some people don’t know where to turn for unique resources, meanwhile these unique brands and businesses are coming out of the woodwork and using influencers to promote.
Here are some surprising things we’ve noticed about influencers & the brands their promoting:
There’s been a LOT of new meal prep companies promoting the variety of their meal plans
Influencers (and “normal” people on Instagram) are sharing their workouts and promoting their source
Beauty companies are putting a larger focus on their “clean,” “green” beauty products
Virtual activities and classes are being created and promoted...and people are joining
This is all great stuff! Of course we may not know their motives, but any physical business that has the ability to bring something online for their customers is smart because: 1.) they’re doing what they can to maintain brand loyalty and, 2.) they’re giving people an outlet for distraction. What’s great about this time is seeing how consumers are supporting their favorite brands and businesses.
We urge you to support some of your favorite companies (and new ones!) to help keep them in business. Here are some awesome products & resources to help you maintain your “new normal,” while also supporting some smaller businesses:
Just released to help you get through quarantine! This app has fully customizable workouts so anyone can use it (even your 65-year old parents), and you don’t skip a beat while your gym is closed.
This is the time to keep up with your routine or try something new! Here are a few ways to continue to take care of yourself, organize, and relax during these times: