For any individual or brand trying to grow their Instagram, you’ve probably heard it’s all about engagement. Sure! But what happens when you don't know what else to do or you’re stuck in the same old strategy?
There’s no one answer for obtaining ultimate engagement. Naturally, as your followers increase, so should your engagement. But with such saturated platforms out there, sometimes it can be difficult to have your posts seen...even by your own followers!
Forget trying to figure out the algorithm. They’re constantly being tweaked, often without notice. Let’s begin with some basics of social media engagement, then dive into how to improve it!
What Counts As Social Media Engagement?
It varies for each platform but this is the hub of it:
Mentions (Twitter, Facebook)
Call to action button (on Instagram & Facebook ads)
Keep in mind that impressions are different from engagement. Impressions are basically how many people saw your post(s) or your page.
For a deeper dive into your metrics breakdown, check out “Insights” on your Facebook or Instagram page.
1. Current Engagement
The first step in improving your engagement is understanding your current engagement and learning where your attention is needed. If you’re using any online reporting system for your metrics, it’s good to take a look at those to establish a potential engagement pattern and see all summarized data.
Example: If your post engagement is dropping more and more each week, this may be a sign that they need to be adjusted to suit your audience (type of content, quality of content, etc). If you notice a single post has better engagement over others, it’s a good idea to identify what worked.
2. Goals & Metrics
It may take a little trial and error, but whatever your strategy is, stick to it. If you’re looking for more comments on your posts, focus on creating eye-catching and encouraging posts. Whether it’s directly on your content or in the caption, give a reason for your audience to comment: ask a question or talk about an alluring topic that’s worked in the past. Check your language too - make sure your wording is open and inviting; this alone could encourage your audience to comment.
Again, it can sometimes be trial and error. Make sure to give your strategy and goals time to establish a pattern among different days and times during the week. If you’re not already using an automatic reporting system, we recommend it! This will do the work for you - some will even show you your engagements per post. From there, decide what’s working and what’s not.
3. What Makes A Post Engaging
Each platform favors different types of content when it comes to increasing engagement, but a few elements remain consistent throughout.
The above data is typical of most brands on social media platforms, however... sometimes one size doesn’t fit all! Cross-reference this research with your own analytics and see which types of posts your audience most engages with.