How To Plan Your Content...The Right Way

Updated: Mar 22

At Social Light, we like to plan out client content for at least 30 days, minimum (90 days if we’re on a roll). At first glance, that task may seem daunting but once you have a routine for creating content, strategizing your layout, then inputting your copy, it’s actually a breeze! Check out our steps and give it a try...you can thank us later.


Instagram tends to be the platform that involves the most strategy, since you also have to consider the consistency of your feed (not just what the images are, but the tone and design as well), so we’ll mainly be talking about that below.



1. Planning Your Shoot

The first step is to decide what you want your next month (or more) of content to look like. Here are some things to consider:

  • The Visual: Start thinking about the colors that will be in your photos. For example: if you’re creating an account for your new Chihuahua pup, he’s probably a beige color. That may determine the Lightroom filter you use, and the props you use in any photos of him (you can of course change these elements over time).

  • The Message: You want to create and shoot content that ties into these 3 themes: engaging, educating, and exciting. These keywords will help you when creating your mood board (Social Light Tip: we LOVE Pinterest). How can you create engaging content? How can you create educational content? How can you create exciting content?


All of this is a part of what we call your Brand.


Keep in mind that you can always repurpose content later, so make sure you capture some shots that could continue to work on your Instagram for the long term.



2. Shooting Your Content

Whether you’re shooting or creating your content or a professional is, make sure you’re staying on brand, but try to find a unique element that sets you apart.


If you’re an influencer, you have a zillion paths you can take. Here are some spectacularly unique influencers who have nailed a unique brand:



If you’re a product-based brand and, for a fun example, your brand colors are neon pink and neon green (did your heart dance a little bit? Because mine sure did), what style of photographer could you use? Do neon colors remind of a certain decade? How did they shoot professional photography then?


Speaking of professional photography, did you know that killer high-quality content doesn’t have to cost much at all? Sometimes all it costs is a few hours of your day! Social Light Tip: learn phone photography tricks, invest in a tripod, and shoot yourself!


Check out my (Malena) at-home DIY studio background hack for CHEAP!