How to Grow Your IG Following

This is a topic that so many companies and individuals talk about and think they have discovered the “key” to growth...the ultimate hack. The truth is, there is no cheat sheet. It’s just about utilizing the tools Instagram provides and, quite honest, being good at it.

Instagram is like a relationship: you get out of it what you put into it.

I’ll be honest. Today I (hey, Malena here) was so frustrated to see that I had lost 100 followers over the course of a few months. Now, in general, losing 100 followers in that amount of time is actually not bad - it’s just that I was ONLY losing, and not gaining.

Then I did a mental audit of my Instagram:

  • Have I been talking on Stories/showing my face? No.

  • Have I been engaging with my followers? Only if they comment.

  • Have I been engaging with people I follow who could be my niche audience? Not really.

  • Have I been switching up my hashtags? Not enough.

  • Have I been posting Reels 3-5 times a week? Nope...I haven’t done any in a while!

  • Have I been posting authentic content (image or captions)? Yes, but that’s not enough.

There are plenty of other factors that go into why you’re not seeing engagement or not growing, but the above are what work best for me.

If you want to grow but don’t want to put in the work, it’s just not going to happen for you. That’s why Social Light exists! We’ll talk more later about what exactly we do for our clients and how each account has different needs.

For now, we’re going to focus on steps you can take to grow, starting with the easiest and ending with what requires the most time, work, or attention.


Instagram has the ability to allow you to be a location-based account. What this means is that, if you run your business in a specific area, where consumers have to come to you, people can actually search that location on Instagram to intentionally or unintentionally find your page.

Here’s an example:

The Joshua Tree House is an AirBnB rental with locations in Joshua Tree, CA & Tucson, AZ (and 2 separate Instagram accounts for each). Since there are 2 different locations and each rental is in a place that attracts tourists, tagging their location in each post is essential.

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