Hashtags: Instagram Update

By now, you’ve probably noticed that Instagram hashtags are currently out of commission, and they have been since mid-to-late October. You’ve also probably noticed Instagram's message to users when you click on a hashtag:

While this is definitely an inconvenience and it’s uncertain when hashtags will be active again (we have a few predictions amongst our team: the end of November, the end of the year, after inauguration day), we’re sharing some top tips to help keep up your engagement until this period is over.

1. Instagram Reels

While we’re still figuring out the specifics of the algorithm for Instagram Reels, we do know Reels show up on the Explore Page which is HUGE. It used to take very high engagement to show up there, but no matter the amount of engagement you have on a Reel, you’ll be seen.

That’s why high-quality content is important for Reels, as well as creating videos that will immediately caption the attention of your audience. Normally, we’d recommend using some hashtags in your Reels, but with our hashtag lockdown it’s not necessary right now.

2. Quality Content

This brings us to the type of content you’re posting. Take your time - you want to ensure that each piece of content is intentional from the tone, to the subject, to the caption. Yes, you want ALL content you post to be high-quality, professional-looking content; but each post should enhance the story of your brand - whatever that may be!

No matter what the tone of your brand is, play around with graphic creation as well. Try some animated graphics and interactive graphics. Get fun with it!

3. Instagram Stories

Don’t sleep here. When you post on Instagram Stories, you move to the front of your followers’ Stories list. This allows you to put your brand in their mind. Now imagine if you post on your Stories throughout the day… you’re constantly there! Unless there’s something special going on with your brand (in which you’d need to post more), you could post several stories (we recommend that are relevant to each other) at 3 different times throughout the day - maybe morning, afternoon, then evening?

Another tip for Instagram Stories is using their interactive Stickers. This will boost your overall engagement and allow for your audience to feel and be involved in your brand. Yay for inclusivity!

4. Community Management