• M. Lloyd, Social Light

Grow Your TikTok Following

TikTok has become one of the largest social media platforms with an age demographic of 13-24 year olds. It is now the leading destination for short-form mobile video.


When it comes to TikTok, the question everyone’s asking is, “how do I go viral?” While there may be no one exact answer, the secret sauce is making sure you’re taking advantage of the platform and being consistent and creative.


Here are 6 things you can do to grow your following:


1. Your X-Factor

When setting up your TikTok, ask yourself, “What makes me different?” If you want to gather a large following, it’s important to know what type of content people are consuming and enjoying most on TikTok...but put your own twist on it. Your X-factor doesn’t have to necessarily be a skill or talent you have, it can be your mannerisms or traits you have.


Having trouble finding your X-factor? Ask your friends and family what they enjoy most about you or what they believe you excel in.


2. Content Production

This is a typical rule for most social media platforms, but it can be a bit more difficult with TikTok. Creating TikTok content can take time and requires a lot of creativity to keep your content fresh and consistent. This doesn’t mean you need to consistently be coming up with new, scripted / planned out ideas - it just means you should be posting consistently while staying on brand. Sometimes just grabbing your phone and updating your followers or telling a story can be an effective way to keep up with content production!


Remember, where you film, the quality of your video, and how aesthetically pleasing it is altogether can make a huge difference!


3. Collaborate

Cross-posting is a great way to help build your following and develop “influencer” and individual relationships. By collaborating with another user, you’re using one social media account to share a message with a new or larger group of followers on the other account. It can often be a win-win for both parties - you’re gaining access to more followers.


Take a look at this collaboration between Alicia Keys and Liza Koshy:


4. Stay Up To Date On Challenges

Challenges are HUGE on TikTok and are a great way to attract a following. It’s another easy way to get in front of a large audience, especially if the challenge is trending. Afraid of your video challenge looking like everyone else's? Put your own spin on it so you’ll stand out!


The first video is an example of a challenge, and the following are ones where the user made the challenge their own (click on each to view):


5. Use Hashtags

Hashtags are effective on most social media platforms. It’s a great way to find content, and be found! Hashtags will help your videos show up in a search but make sure you’re using relevant hashtags and hashtags referencing elements of your video. Next, make sure the hashtags you’re using have significant views and uses.


6. Share Older Content

This can include content you never ended up posting, or reposting content that hasn’t been seen in a while. You can even create a video out of #TBT moments. Just make sure your content is fresh, on-brand, and consistent!



Growing your TikTok relies on several factors. In addition to the above, there are 2 other aspects to consider when posting on TikTok:


1. Where Is Your Audience Located?

It’s important to know who your audience is. If you have an audience globally, that can determine how much content you produce, how your content can evolve, and when you post. Based on where the bulk of your audience is located, you’ll want to post during the busiest times in that location.


“But how do I find that information?” You can now turn your basic TikTok account into a Pro account which is accompanied by features like analytics. Analytics will tell you where your audiences are located, their gender split, and more.


Here's how to switch over to a Pro account:

  • Open the app and go to your profile

  • Tap the three dots at the top right-hand of your phone screen to access your privacy and settings

  • Go to “Switch to Pro Account”

  • Follow the steps when prompted. You’ll be able to access Analytics after this


2. What Time Is Your Audience Awake?

Now that you’ve established who your audience is and where they’re located, let’s figure out what time to post. For example, if you’re located in the US and have a large audience in North America and the UK, you’ll need to consider the 8-hour time difference when posting.


Unfortunately, TikTok doesn’t allow advanced scheduling and no scheduling platforms have the access or ability to schedule content on TikTok yet so you may have to get creative with your posting schedule as well.



While this process may be fun and beneficial in the long run, it can also be tedious. That’s where Social Light comes in!


Check out our TikTok deck to learn how we can help you grow on TikTok!