Grow Your TikTok Following

TikTok has become one of the largest social media platforms with an age demographic of 13-24 year olds. It is now the leading destination for short-form mobile video.


When it comes to TikTok, the question everyone’s asking is, “how do I go viral?” While there may be no one exact answer, the secret sauce is making sure you’re taking advantage of the platform and being consistent and creative.


Here are 6 things you can do to grow your following:


1. Your X-Factor

When setting up your TikTok, ask yourself, “What makes me different?” If you want to gather a large following, it’s important to know what type of content people are consuming and enjoying most on TikTok...but put your own twist on it. Your X-factor doesn’t have to necessarily be a skill or talent you have, it can be your mannerisms or traits you have.


Having trouble finding your X-factor? Ask your friends and family what they enjoy most about you or what they believe you excel in.


2. Content Production

This is a typical rule for most social media platforms, but it can be a bit more difficult with TikTok. Creating TikTok content can take time and requires a lot of creativity to keep your content fresh and consistent. This doesn’t mean you need to consistently be coming up with new, scripted / planned out ideas - it just means you should be posting consistently while staying on brand. Sometimes just grabbing your phone and updating your followers or telling a story can be an effective way to keep up with content production!


Remember, where you film, the quality of your video, and how aesthetically pleasing it is altogether can make a huge difference!


3. Collaborate

Cross-posting is a great way to help build your following and develop “influencer” and individual relationships. By collaborating with another user, you’re using one social media account to share a message with a new or larger group of followers on the other account. It can often be a win-win for both parties - you’re gaining access to more followers.


Take a look at this collaboration between Alicia Keys and Liza Koshy:


4. Stay Up To Date On Challenges

Challenges are HUGE on TikTok and are a great way to attract a following. It’s another easy way to get in front of a large audience, especially if the challenge is trending. Afraid of your video challenge looking like everyone else's? Put your own spin on it so you’ll stand out!


The first video is an example of a challenge, and the following are ones where the user made the challenge their own (click on each to view):


5. Use Hashtags

Hashtags are effective on most social media platforms. It’s a great way to find content, and be found! Hashtags will help your videos show up in a search but make sure you’re using relevant hashtags and hashtags referencing elements of your video. Next, make sure the hashtags you’re using have significant views and uses.