One billion hours of YouTube video content is watched on an average day. Get yours in the mix!
When you’re logged in, YouTube Recommendations are the first thing you see when you arrive on the platform. These suggestions are pulled by YouTube based on each user’s behavior on the platform from their searches, watch history, likes/dislikes and where they are watching videos.
70% of the videos watched by the people are recommendations of YouTube’s advanced algorithm. 70 percent! Considering the potential of the YouTube Recommendations section, here are some tricks that you should be aware of when creating and distributing content on YouTube to appeal to its algorithm:
1. Video Optimization
Tell people what your video is about without being “clickbate-y.” You want your video title, description, and tags to have all the relevant keywords. This is helpful for YouTube to recommend your content to the correct audience. Keep the title short and simple. Ex: Tips For Social Media For Beginners. You’ll also want to find a thumbnail (the cover photo for your video) that is clear, creative, and represents your video well. Never use the thumbnail YouTube provides / recommends for you we’ll get deeper into this later).
2. Video Organization
Now your channel needs to be easy to navigate. As you continue to upload content (make sure you’re consistent!), you should create playlists on your channel. Uploading DIY videos? Make a playlist for each category. Ex: “DIY Kitchen Hacks,” “DIY yard clean-up,” “DIY cat toys.” Give each video a home. These playlists add to your metadata and help them show up in YouTube Recommendations. Extra tip: if your videos are part of a series, make sure you’re uploading & adding them to the playlist in order so the algorithm knows which video to play next.
Uhhh...what? During a video, content creators will often add a card (a type of graphic) that links to another video in their channel that maybe they mentioned, could be relevant, or is a following / previous video in a series. Interlinking requires you to put related video links as annotations, cards and in the description box. This is a great way to conveniently get your viewers to explore more videos from your channel.
4. Engagement Boosters
If you’ve studied any online platform, you know that engagement isn’t just about the amount of times someone sees your content. This is the same for YouTube. You need to encourage your viewers to not just watch your video, but to like, comment, and subscribe as well. If an audience engages with your video, that tells YouTube they’re more likely to become a more devoted viewer of your channel.
You’ve seen YouTubers ask their audience to like and comment on their video and subscribe to their channel. But there are other ways to get them to engage. Give them a reason for them to! Ask a question during your video and tell them to comment their answer on your video. 1.) People like their voices to be heard, and
2.) Even though an individual is watching you, you’re still providing them to respond. This tactic allows for (sort-of) a two-way communication.