Best Times To Post On Instagram In 2020

One day and time definitely doesn’t fit all when it comes to the best time to post on Instagram. Many factors can be taken into consideration such as, your niche, your target audience, where you’re located, where the core of your audience is located, consumer purchasing habits (if you sell on Instagram), how often you post, and more.

In general, it’s said that the best time to post on Instagram is between 9am and 11am EST. But this isn’t the golden time for everyone. Later we’ll talk about how to find your brand’s best time to post.

First, let’s break down the general, global ideal times to post on each day of the week:

  • Monday: 6am, 10am, and 10pm EST

  • Tuesday: 2am, 4am, and 9am EST

  • Wednesday: 7am, 8am and 11pm EST

  • Thursday: 9am, 12pm, and 7pm EST

  • Friday: 5am, 1pm, and 3pm EST

  • Saturday: 11am, 7pm, and 8pm EST

  • Sunday: 7am, 8am, and 4pm EST

However, if you’re establishing or have an established online presence, you’ll want to learn the best times for you to post for your brand or business. As mentioned in our last blog post, timeliness is a key factor in relation to the Instagram algorithm in order to improve or gain engagement.

Now comes the more in-depth part…

How To Find Your Best Times To Post On Instagram

There are a few things you can do to find your best posting time(s):

  1. Trial and error: Experiment with posting times to see which does best

  2. Analytics: Take a look at your Instagram Insights you learn more about your audience and time zones

  3. Use social media managers: At Social Light, we incorporate more factors than just finding your best time to post in order to grow your presence & engagement!

Some of these methods are definitely easier (and faster) than others. Let’s take a look at what each of these techniques may consist of.

1. Trial And Error

You’ll want a system to keep track of your growth and it’ll most likely need to be manual. The easiest way to go about understanding your best time to post with this method is to create a spreadsheet.

You’ll want to track the date and time you posted along with other information in the table, however, Saves & Shares aren’t all that important to discovering your best time to post.

This method will most likely take quite a few weeks to establish any sort of pattern and truly reveal your best times but, for example, if you switch up the time you post every Monday for a month or so, you should be able to begin to narrow down the ideal time based on the time of day - morning, afternoon, evening.

2. Analytics

When you learn about the time zones of your followers, you’ll know more about when they’re awake and probably on Instagram. To get an in-depth look into your analytics, you’ll want to change your account from Personal to a Business or Creator account.

Instagram gives you a pretty comprehensive look into who’s following you through the Insights tool, directly on their platform. You’ll be able to see your reach, overall impressions, interactions on your page, your growth, top locations of your followers, age range, gender, and more.

3. Social Media Managers

This is probably the most efficient way to go about discovering your best time to post and tracking your analytics! At Social Light, we understand that great engagement consists of more factors than just finding the best time to post. So what better way amp of your online presence than with a team that does it all!

Along with posting during your best times, we offer features such as growth reports, hashtag analysis, graphic creation, article research, Instagram growth, photoshoots and video shoots to ensure you’re receiving and sending out high-quality content, and so much more!

Other Things To Consider If You Go At It Yourself

Keep in mind that Timeliness isn’t the only thing that helps build engagement. You want to make sure you’re on-brand and stay somewhat within your niche. The quality and consistency of your posts, as mentioned above, are also factors when it comes to receiving engagement.

For more insight into improving your Instagram engagement, take a look at our previous two blog posts:


As always, Social Light is here for your social media marketing needs! Whether you’re interested in a-la-carte services, a full marketing plan, or simply project consulting, we can guide you and your brand to social success!

Send us an email to learn how we can help: