Best Times To Post On Instagram In 2020

One day and time definitely doesn’t fit all when it comes to the best time to post on Instagram. Many factors can be taken into consideration such as, your niche, your target audience, where you’re located, where the core of your audience is located, consumer purchasing habits (if you sell on Instagram), how often you post, and more.


In general, it’s said that the best time to post on Instagram is between 9am and 11am EST. But this isn’t the golden time for everyone. Later we’ll talk about how to find your brand’s best time to post.


First, let’s break down the general, global ideal times to post on each day of the week:

  • Monday: 6am, 10am, and 10pm EST

  • Tuesday: 2am, 4am, and 9am EST

  • Wednesday: 7am, 8am and 11pm EST

  • Thursday: 9am, 12pm, and 7pm EST

  • Friday: 5am, 1pm, and 3pm EST

  • Saturday: 11am, 7pm, and 8pm EST

  • Sunday: 7am, 8am, and 4pm EST

However, if you’re establishing or have an established online presence, you’ll want to learn the best times for you to post for your brand or business. As mentioned in our last blog post, timeliness is a key factor in relation to the Instagram algorithm in order to improve or gain engagement.


Now comes the more in-depth part…



How To Find Your Best Times To Post On Instagram


There are a few things you can do to find your best posting time(s):

  1. Trial and error: Experiment with posting times to see which does best

  2. Analytics: Take a look at your Instagram Insights you learn more about your audience and time zones

  3. Use social media managers: At Social Light, we incorporate more factors than just finding your best time to post in order to grow your presence & engagement!

Some of these methods are definitely easier (and faster) than others. Let’s take a look at what each of these techniques may consist of.


1. Trial And Error

You’ll want a system to keep track of your growth and it’ll most likely need to be manual. The easiest way to go about understanding your best time to post with this method is to create a spreadsheet.