5 Steps To An Instagram Bio That Hooks (and Converts)

By: Kimberly Charleson, featured writer

If you’re selling or looking to grow on Instagram, you need to perfect your bio. These days, the attention span of your audience is extremely short. In fact, studies show internet users have an attention span of only 8 seconds.

That means, wherever you show up on the internet, you want to make your time count. While this article pertains to Instagram directly, you can use these strategies across social media and your website.

Before we get into it, we need you to understand one thing first: Your bio isn’t for or about you. Instead, your bio is the place you make a positive impression to show why the reader needs you to live a better life.

Now let’s dive into five steps to the perfect Instagram bio.

Step One: Do the Preparation

Before you even think about writing a bio, you need to be crystal clear on who you are and who your audience is. The topic of “USP” and “customer avatar” can be its own lesson, but in short, you need to know three things:

  1. Why am I doing this? (knowing your “WHY” is critical)

  2. What industry am I serving, and who within the industry is my ideal client?

  3. What do I offer?

  4. How do I improve my customers’ life?

Without knowing these four things, your bio isn’t going to come together as best as it can. You may have heard it before: If you’re speaking to everyone, you’re speaking to nobody.

Once you’ve mastered the prep and have your answers, you’re ready for step two.

Step Two: Craft Your One-Liner

Your “one-liner” will help you IRL and online by giving you a quick, concise way to say what you do and who you help.

Now, there are different methods for coming up with your one-liner, and we’ll share two for you to pick from. This line is ideally the first line of your Instagram bio.


“I help [avatar] do [what can they do with your help?] so that [you’re changing their life in what way]”


“I help [avatar] with [problem] to achieve [goal] through [product/service]”

Take your time to create a perfect one-liner that speaks to who you are, what you do, and adds in some personality where you can. Remember, you’re one of thousands of others offering similar or identical products or services.

Focus on what sets you apart.

Here are some example one-liners for a health coach:

  • I help moms lose weight so that they can keep up with their kids.

  • I help Millennials with meal prep so they can lose weight with a 12-week program.

  • I help women ditch the scale so that they can eat intuitively and live a happy and healthy life.

  • I help college students with intuitive eating so that they avoid stress eating and foster a positive relationship with food with one on one coaching.

These are just examples, and you can add a little “spice” to show your personality with your word choice or emoji use.

Step Three: Call to Action

You can have a beautiful one-liner, but if you’re not telling your reader what to do next, it probably won’t lead to anything.

A call to action (CTA) is just that. You’re telling the reader what action to do next. Your IG bio CTA should be brief and concise with the next step.

Popular examples include:

Click the link for 20% off

DM me “food” to sign up

Click the link for membership information

Step Four: Cut the Fluff

Now you’ve crafted something that might look like this:

I help moms lose weight so that they can keep up with their kids.

Click the link for membership information.

The next step is to cut out unnecessary information or words.

Instagram creates a “more” after three text lines, and the rest of your text disappears. Do your best to be concise in your word choice, so you avoid this extra step for the reader.

If you’re having trouble not mentioning other irrelevant things in your bio, consider creating a highlight around the passion (dogs, travel, etc.) instead!

Step Five: Optimize Your Name and Job Title

Keywords, keywords, keywords.

To get more keywords out there and move yourself up the line for search-ability, we recommend adding keywords whenever possible. Not only should your one-liner tell what you do, you can utilize the name field as well.

This might look like this:

Health Coach, Brandy

Intuitive Eater, Brandy

Anti-Diet Brandy

Health Coach l Brandy

Furthermore, use the job title space (available with IG business accounts) to select what you do as well.


Some additional tips for your profile to engage and convert!

  1. Highlights: Use highlights and be sure they’re attractive to look at and relevant to you and what you offer.

  2. Niche: Niching down is essential to not only coming up with your one-liner but determining the content you’re posting!

  3. Link: Use link in bio or other services to create an effortless link to relevant resources and landing pages for your CTA.

Your Bio is A First Impression

With these five steps and additional tips, you can create a perfect bio that aligns with your values and offers and converts to paying customers. Spend time on your bio, and don’t be afraid to test out different words and phrasing. No matter what you do, remember your bio isn’t about you. Put yourself in the shoes of your ideal client. What would pique their interest?

By: Kimberly Charleson


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