Pinterest is a purely visual platform so if you have or can create a visual aesthetic to your brand, this is the platform you’re probably missing out on!
A couple weeks ago, we wrote up a blog post about how to sell on Pinterest. But maybe you’re now wondering if a business Pinterest account is right for you? The answer is yes! And here’s why:
1. Finding Trends
Think about what you use your personal Pinterest for...possibly finding unique products you might be interested in? Saving products you want in the future? Discovering emerging trends? Using Pinterest is a great way to stay ahead of the game, stay in the loop with what’s happening next in your niche, and find creative ideas for your brand before they’ve gone viral.
There are a few ways that Pinterest presents possible trends for your niche:
When you go to your search bar, Pinterest will have relevant categories for you. Clicking on these are a great place to start!
If you also hover over your Analytics menu (this is only available for a Business Pinterest account) and scroll down to Trends, you’ll automatically see Pinterest’s top trends for the week.
Continuing, if you type in keywords relevant to your brand, you’ll be able to see how that topic is trending and what content is hot right now!
2. Adding Brand Legitimacy
Pinterest is pretty transparent when it comes to your analytics and the platform is pretty easy to use once you’ve played around with it. Pinterest will show people who come to your account how “popular” you are. It may sound silly but consumers want to know other people love what you offer and that you have true fans, not just followers.
At Social Light, we offer a service (not products...yet) and discovered that by posting about our blogs on our Business Pinterest (offering a free service / free information), we could increase our monthly viewers significantly and help others grow or get started with their brand. By increasing our engagement on Pinterest, we have more fans which offers a higher level of brand legitimacy.
Check out our previous blog, How To Sell On Pinterest, to learn how to claim your website and Instagram and brand your Business Pinterest to increase your legitimacy via branding.
3. Driving Website Traffic
Claiming your website and Instagram, a feature only available on a Business Pinterest account, can allow all of your relevant information to be right there for the consumer. Whether you offer a product or service (we’ll use a product as an example), you have the ability to essentially create your own shop directly on Pinterest! Through the method of creating a Pinterest Catalog or uploading Rich Pins (see more about what these are and how to go about doing this in our previous blog), you’ll not only drive traffic directly to your website, you can drive traffic to that exact product! Not to mention, all of this will be great for your overall SEO.
This is what your product would look like:
4. Accessing Analytics
Much like Facebook and Instagram, Pinterest offers very detailed analytics for your posts.
Social Light posts a blog once a week, usually on Mondays. As you can see below, our blog posts get thousands of impressions when we add a pin about our blog, but only a few hundred when we post regular photos.
You’ll be able to view your impressions, engagements, engagement rate, closeups (when someone zooms into your pin by clicking on it), saves, link click information, and so, so much more!
Since Pinterest is first and foremost a visual platform, you’ll be able to tell through your analytics which pins people are most attracted to, drive traffic, and entice engagement and purchases.
5. Running Ads
Also just like other social media platforms, you get to run ads on Pinterest! However, you may be of a greater benefit running ads here, especially if you sell products and have high-quality visual content.
Pinterest is essentially one giant Instagram Explore page. A consumer has no idea what’s going to show up in their feed, all they know is that there will be pins they’re probably interested in (hence the name Pinterest). So when you set up your products as pins on a business Pinterest, your brand is guaranteed to show up in peoples Pinterest feed.
The interesting part? When you run an ad on Pinterest, this will allow your pin to be pushed to the top of someone's searched feed. Here’s our example in our other Pinterest blog:
“Just like with any social media platform out there, you’re able to advertise on Pinterest. Promoting your pins pushes you to the top of the search list:
Because the search has the word “gold” in it, a semi-related product to “gold bracelets” came up in my search. You can promote anything and probably get some traffic, simply because it’ll be promoted among similar posts that your audience is searching for.
When promoting a pin, you’ll be able to target based off of the usual demographics: gender, age, location, etc.”
Pretty cool, right?!
To start creating ads, just click on Create then Create Ad.
We know keeping track of your brand on all the social platforms is difficult, much less running and monitoring ad campaigns. Social Light is here to take a little bit of weight off your shoulders! Whether you need us for a 1-off campaign or a full social media team, we’re here to help!
Send us an email to learn more about us: firstname.lastname@example.org.