14 Tips To Create Video Content & Keep Up With Current Trends

You might have heard the new Instagram news. Adam Mosseri, head of Instagram, announced Instagram is now focusing on Creators, Video, Shopping, and Messaging. In an Instagram post captioned, “Changes coming to video… We’re no longer just a square photo-sharing app….” Mosseri points to their primary competition with Tiktok and Youtube and says they will be leaning into video, and we’ll see changes consistently over the next few months.


What does this mean for you? Whether you’re a content creator, e-commerce store, artist, or anything in between, it means you might want to up your game when it comes to video. While Instagram is an excellent platform for video with Reels, IG Live, and IGTV, it’s not the only video platform.


Let’s dive into 14 tips to keep up with this trend and create great video content across all platforms.



1 . Know Who You Are and Why People Follow You

Regardless of what you’re posting online, you’re going to build trust and create an engaged community if you know exactly what you offer and who you’re speaking to.


If you “know who you are,” you can answer these questions:

  • What do I offer?

  • Why do people want or need it?

  • What are my goals?

  • How am I different than others in the industry?


You can get much more specific, but these three questions steer you toward the content you create.


You want to know why people follow you so you can zero in on it. Do they follow you for outfit inspiration? Entertainment? To keep up with your tour schedule? To learn something? Your content ideas will come much easier when you know what people want to see.


Plus, creating video content isn’t possible without confidence, and gaining confidence comes from knowing who you are and that people enjoy what you are saying.



2. Know Your Audience

Always remember this marketing tip: If you’re speaking to everyone, you’re speaking to no one!


Getting to know your audience is simple. Instagram, Youtube, TikTok, and Facebook have ways to see your audience demographics. Plus, never be afraid to ask your audience! Run a poll on your Instagram story, ask for comments under TikTok videos, or create a survey to send via email.


Some of the most important things to know about your audience include:

  • Age

  • Gender